Tróia Hair Group: public success at the largest beauty fair in the Americas

Tróia Hair Group: a success at the biggest beauty fair in the Americas!

The stand presented the sensation of the moment: Mofajang, a temporary hair mask with five colors available

The Tróia Hair group was present at Beauty Fair 2023, which had a record attendance of more than 200,000 visitors. The brand’s stand featured a series of attractions, makeovers and giveaways for the public.

This year, our team of technicians showed bold cuts, styling, hairstyles, barbering and a lot of coloring in a broad, clear and detailed way for those who were looking for something new, with a democratic, accessible and valuable experience.

The company, which has been on the market for more than 10 years, took its complete portfolio of more than 250 items to the fair, highlighting the launches: Keratin Plastia, a successful progressive gel for all hair types, providing a pearly effect and reducing frizz; Hair Diffusion, which is hair growth; and Mofajang Hair Mask, a temporary hair mask made with natural ingredients that doesn’t irritate the scalp or damage the hair. Available in silver, blue, green, gold and pink.

“For the fourth year running, taking part in Beauty Fair is an incredible experience. It’s an opportunity to connect with our customers and share our passion for innovation, quality and diversity. The beauty segment represents the development of self-esteem and well-being, because the market is often the first source of employment for families,” said Glauco De Lorenzi Filho, CEO of the Tróia Hair Group.

About the Tróia Hair Group

Brazilian brand for professionals and consumers looking for high-performance products. Created in 2016 by businessman Glauco De Lorenzi Filho, the Tróia Hair Group has its own industry to develop, create and produce a portfolio of more than 250 products developed exclusively for different purposes and hair types, including men. Based on technology, high quality, innovation and practicality, their main commitment is to promote beauty in all its versions. Currently, the Troia Hair Group has expanded to include the following brands: Qatar Hair Professional, Raiz Line Hair Treatment, Elfa Cosméticos, Troia Care Cosméticos, Qatar Care Prevent Care, Lisorganic Professional Care, present in all specialized retailers, physical or online, such as perfumeries, wholesalers, pharmacies and high consumption establishments throughout Brazil. The Group is also present in Europe, North America, the USA, Dubai, Mexico, Argentina, Paraguay and Chile. For more information, visit: https://troiahair.com.br/.

Credits: portalrbn
Author: Ana Leal
Publication date: 19/09/2023